Learn how to advertise and make more money with home business
Latest Articles
Focus…a Marketing StrategyFocus…a Marketing Strategy Copyright 2004 Ann Marie Rubertone The secret to increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs--a damaging...
Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?
Copyright © 2005 Priya Shah http://www.priyashah.com In the international bestseller "Blink," Malcolm Gladwell explains why our decisions to choose brands, select a mate, sue our doctor or make choices that decide Presidential elections, aren't as...
The Secret to Guaranteeing Your Success in Network Marketing
Most people who share their secrets of success are considered as gurus or experts on their own field. This is because other people regard them as somebody who has already gained enough experience in order to formulate a unique strategy. This...
Marketing-Minded Financial Planners Piggyback on "Topic A" to Get Free Publicity
That big story the media pursue each day is what I call Topic A. And even if it doesn't seem to have anything to do with financial planning, it often lead to huge media visibility for you.Often, Topic A has a controversial element, such as when tax cuts or Social Security is being discussed. The last thing that you want to do is pick sides on a controversial issue--unless you want to cut your prospect base in half by offending 50% of the audience. But as an independent expert providing objective, valuable, nonpartisan insight and analysis, you can stay above the fray and still win points.
You could beat your head against a wall twelve months a year, trying to get a reporter to write about your retirement planning story. Or, by contacting a reporter when a prominent person is retiring, you could garner the free publicity you seek in a few short minutes.
Which is better?
If you can link your expertise to Topic A, you stand a great
chance of getting media coverage for yourself. Jump onto that story and hold on tight.
Often, Topic A involves politics. As a subject-matter expert, your job is to explain, not to take sides. When each side has a proposal, you simply describe what the effect of the President's plan will be, and what the effect of Congress's plan will be. Much of the discussion is held on political shows, where people are constantly arguing. Avoid these types of programs, and stake your claim in consumer and business oriented shows. There are plenty. Let the noisemakers make noise, and while they do, you shed the light.
About the Author
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
Written By: Ned Steele